3 Tips for Marketing with Social Media

GUEST POST by Rachel Globus, Editor in Chief, Event Solutions

 There are two types of social media marketers: those who use it, and those who use it well. Contrary to popular belief, not just anything goes in the constantly evolving world of social media — not when your brand is at stake, as many well-documented corporate blunders in SM have shown.

To make sure you’re strengthening your brand, wherever you go on the Web, start with these three tips:

1. Don’t sell yourself. Of course, you are selling yourself, but remember that social media, like networking events, are spaces for catalyzing and nurturing relationships, not blatantly self-promoting. So whether you’re on LinkedIn, Facebook, Twitter or a blog, be polite, pithy, and most importantly, a good listener.
2. Be new, useful or interesting — only. Social media is all about having real conversations with real people, so before you put something out there, ask yourself: is it new, or useful, or interesting? If it’s not one of the three, you won’t gain anything by saying it.
3. It should be just one element of a diversified marketing mix. Is it time to ditch your beautiful brochures for a Facebook page? Your print at for a Twitter account? Absolutely not. Social media help you amplify your message by, again, catalyzing and nurturing relationships with prospective and current clients. They shouldn’t be the only tool in your belt, but they should be part of your overall marketing mix.